Your Questions, Answered

  • GB Coaching is an online coaching platform built for everyday athletes who want to build strength, improve performance and create sustainable habits that last. Our approach combines evidence-based training, practical nutrition and long-term coaching to help you move better, perform better and feel your best.

  • Whether you're stepping into the gym for the first time, training for your next HYROX race, or simply looking to become stronger and healthier, GB Coaching is designed to meet you where you are.

    Our coaching is built for people who value long-term progress over quick fixes.

  • We don't believe in shortcuts, detoxes or extreme transformations.

    Instead, we focus on:

    • science-backed coaching

    • sustainable progress

    • building strength for life

    • improving movement quality

    • practical nutrition

    • habits that fit real life

    Our goal isn't just to help you reach your next goal - it's to give you the knowledge and confidence to keep progressing long after.

  • Everyday Athlete is GB Coaching's education and membership platform, created to help you become a more knowledgeable, confident and self-sufficient athlete.

    Instead of simply telling you what to do, we help you understand why you're doing it. Through evidence-based education, practical resources and real-world coaching insights, you'll learn how to make better decisions about your training, nutrition and recovery-both inside and outside the gym.

  • Everyday Athlete is for anyone who wants to stop relying on conflicting advice and start understanding how to train effectively.

    Whether you're just getting started, training for your first race or simply looking to make smarter decisions in the gym, the membership gives you the knowledge and tools to become more independent in your fitness journey.

  • Your membership gives you access to a growing library of educational resources, including:

    • Exercise Library – Detailed exercise demonstrations, coaching cues and common mistakes to help you move with confidence.

    • Athlete's Kitchen – Practical recipes we cook ourselves to support training, recovery and everyday life.

    • Knowledge Hub – Articles and guides covering strength training, running, HYROX, nutrition, recovery and other evidence-based topics.

    • Exclusive educational content – New resources, videos and practical insights added regularly to support your learning.

  • Goal-Specific Coaching Streams are structured coaching programs designed around a specific training goal. Rather than offering a one-size-fits-all approach, each stream is built to help you progress towards a clear objective with structured programming and expert guidance.

    Our current Coaching Streams include:

    • Minimalist – Build strength and improve fitness with minimal equipment and maximum efficiency.

    • Performer – Develop the strength, endurance and race-specific fitness needed to perform at your best in HYROX and hybrid competitions.

    • Builder – Focus on building muscle, increasing strength and creating a solid foundation for long-term progress.

    Whether you're training at home, preparing for your next race or looking to get stronger in the gym, there's a Coaching Stream designed to meet you where you are and help you move towards your goal.

  • Every Coaching Stream is delivered through weekly coaching releases, allowing everyone in the stream to progress together while receiving fresh guidance and training each week.

    Each Coaching Stream includes:

    • A structured, goal-specific training plan delivered through weekly releases

    • Weekly coaching briefs with guidance, key focus points and training insights

    • Progressive programming that evolves week by week

    • Exercise demonstrations and coaching cues where needed

    • Access to the Everyday Athlete membership for the duration of your Coaching Stream

    • Goal-specific resources to support your training, recovery and long-term progress

    Rather than receiving your entire program upfront, you'll unlock each training week as you go. This allows us to guide your progress, provide context along the way and create a coaching experience that's engaging, structured and easy to follow.

  • Each Coaching Stream is designed with a specific goal in mind. Whether you're looking to build muscle, prepare for HYROX or make the most of minimal equipment, you'll find a stream tailored to your experience level and objective. Every stream clearly states who it's intended for before you join.

  • You can join a Coaching Stream at any time.

    New coaching content is released globally each week, and all members progress through the stream together. When you join, you'll begin with the current week's release and continue following the stream as new coaching content becomes available.

    Coaching Streams are designed as ongoing subscriptions rather than fixed-length programs. Training is delivered in progressive blocks that build on one another, allowing you to continue learning and progressing for as long as you remain a member. If you feel you've achieved your goal, you can simply cancel your subscription at any time.

  • Absolutely. Your goals may change over time, and your coaching should evolve with them.

    You can switch to a different Coaching Stream on a monthly basis. Any change will take effect at the start of your next billing cycle. Please note that Coaching Streams may have different subscription prices, so your monthly fee will be adjusted accordingly.

  • It depends on the Coaching Stream and your individual goals.

    Some streams, such as Minimalist and Builder, offer flexibility with optional cardio, active recovery or conditioning sessions, making it easier to incorporate other activities into your week if needed.

    Others, such as Performer, are designed with a specific performance goal in mind. To achieve the best possible results, we recommend following the program as prescribed rather than adding extra training.

    If you're unsure how to balance your Coaching Stream with your current routine, feel free to get in touch—we're happy to help you make the right choice.

  • Each option offers a different level of support, depending on your goals and the level of guidance you're looking for.

    • Coaching Streams provide structured, goal-specific programming delivered through weekly coaching releases alongside a community of athletes progressing together.

    • Mentorship offers a more personalised coaching experience with individual guidance, feedback and accountability while still following the GB Coaching philosophy.

    • Personal Training is our most hands-on service, designed for those who want in-person coaching, real-time feedback and fully individualised support.

    If you're unsure which option is right for you, we're happy to help you choose the best fit.

  • Absolutely. As your goals evolve, you can move to a higher level of coaching at any time, subject to availability. We'll help you choose the option that best supports your next step.

  • Yes. To ensure a high-quality coaching experience, Mentorship and Personal Training are offered in a limited number of spots. If no places are currently available, you can join our waiting list and we'll contact you as soon as a spot opens.

  • Yes. The minimum commitment depends on the service you choose.

    • Coaching Streams are billed monthly and can be cancelled at any time. We recommend committing for at least three months to experience meaningful progress, but there is no minimum contract period.

    • Mentorship requires a minimum commitment of 3 months, allowing enough time to build momentum, implement changes and work towards your goals together.

    • Personal Training requires a minimum commitment of 10 sessions to ensure sufficient time to develop technique, track progress and deliver lasting results.

  • We believe coaching is most effective when it's experienced over time, not consumed all at once. By releasing content weekly, we can guide your progress step by step, provide timely coaching insights and encourage consistency rather than rushing through a program. Our goal isn't just to give you a plan- it's to help you build lasting habits and become a more capable athlete.

  • Progress looks different for everyone and depends on factors such as consistency, training history, nutrition and recovery. Our focus is on helping you build sustainable habits and long-term progress rather than chasing quick fixes.

  • Is there a minimum commitment?

  • It depends on the option you choose. We support both home and gym training.